Go:smart
The project Go:smart developed and tested an innovative travel broker service that facilitated and rewarded sustainable traveling in urban areas. The budget was 20 million SEK over two years, with 10 million SEK financed by Vinnova and 10 million SEK by the participating parties.
Go:smart has developed and tested an innovative service that facilitates and promotes sustainable travel in an urban environment.
Vision
“Metropolitan households choose access to mobility instead of car ownership as customers to a reliable, flexible, rewarding and global service. Several major cities around the world are thus greener, safer, denser and more attractive"
The strength is the collaboration
Go:smart is a collaborative project with participants from business, academia and society. In 2013, the innovative travel service was tested by about a hundred households. The project was completed in the fall of 2014.
Watch films within the Go:smart project
Several different projects within Go:smart
The Go:smart project includes several sub-projects that together will develop opportunities to introduce an innovative service for sustainable transport in urban environments.
The seamless traveler
The sub-project aims to bridge the gap between private and public travel by offering a commercial operator - a travel agent tailor-made offers in a form adapted to the individual's needs. The offer includes public transport, taxis, electric car pools and bicycle pools as well as the rental of other electric vehicles.
Project Manager, Per-Erik Holmberg, Viktoria Swedish ICT AB
The award-winning traveler
In the sub-project The Premium Traveler, the focus is on smart ways to reward sustainable transport choices by awarding points for each transport km with a sustainable alternative, points that can be used to pay for other goods and services.
Project Manager, Magnus Kuschel, Volvo IT / Commute Greener
The electrified traveler
In the project The Electrified Traveler focuses on electromobility and the technological shift towards electricity and hybrid operation and how it can contribute to more attractive public transport and positive urban development.
Project Manager, Ulf Gustafsson, Volvo Buses
The virtual traveler
The sub-project The Virtual Traveler involves visualization and simulation to support the traveler's involvement in the design process of new solutions and to evaluate and generalize the results of the project. The visualization will be carried out within the Visual Arena at Lindholmen Science Park.
Project Manager, Monica Billger, Chalmers
Living Lab
Living Lab means that the various sub-projects in Go: Smart will be integrated into a service offering implemented in a field test, a Living Lab, which is characterized by open innovation and active participation. In this subproject, the business model will meet real customers.
Project Manager, Lena Nilsson, Lindholmen Science Park
Evaluation and analysis
The final sub-project will focus on detailed project planning, and data collection to support the iterative design process and analysis of the project. In the analysis work, the project's target image is compared with its results, the results are scaled up and then a business model will be developed.
Project Manager, MariAnne Karlsson, Chalmers University of Technology
Project partners
Lindholmen Science Park, Chalmers, Mistra Urban Futures, Volvo IT/Commute Greener, AB Volvo, Västtrafik AB, Viktoria Swedish ICT, Västra Götalandsregionen, Trafikverket, Göteborgs Stad, Move About, Payex Finance, Tyréns, Arby Kommunikation, Vinnova
Do you want to know more about Go:smart?
